Marc Hustvedt, president of the YouTube empire MrBeast, likens Jimmy Donaldson's stardom and impact to that of a professional athlete. "To me, creators, particularly YouTube creators, always stood out," Hustvedt said. "A 100-million-view video is exponentially more valuable than 20 5-million-view videos," Hustvedt said. "Get really, really good at making the content," he said. "It sounds so basic, but in practice, it's really, really hard."

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Persons: MrBeast, Alberto E, Rodriguez, Marc Hustvedt, Hustvedt, Jimmy Donaldson's, Donaldson, Philip DeFranco, he's, MrBeast doesn't, Anita Elberse, YouTubers Rhett, Link, Smosh, Smosh cofounders Anthony Padilla, Ian Hecox, it's Organizations: Nickelodeon, Microsoft Theater, YouTube, React Media, Hustvedt, Blockbuster, Big Business, Entertainment, Harvard Business, Twitter Locations: Los Angeles , California, Greenville , North Carolina, VidCon, India, Brazil